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When it comes to talking about SEO, every so often, and it’s getting quicker all of the time due to our fast news cyclic lives, some guru says SEO is dead. Is SEO relevant? Yes, now more so than ever.
If you are a small business owner, this can be confusing. Having a small business marketing firm that deals with web presence, I can say that I spend a lot of time educating small business owners that SEO is relevant to their business.
Did you Know?
According to Smart Insights https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/ , 3.5 billion searches are done each day on Google. There are 7.4 billion people on earth. This averages out to almost half of the world’s population doing one search each day. The total Google searches for this year should be around 1.2 trillion. This is taking into account all of the desktop, tablet, and mobile phone searches cumulatively.
Why are some people saying that SEO is dead?
In my opinion, this goes back to a click bait mentality of using a sensational headline to get clicks without having substance to back it up. Unfortunately, we are seeing this trend increasing with click bait. And with the wide ranging platforms of digital media, this makes it even easier to put false information out there to get clicks or traffic to your page.
Another reason some are saying that SEO is dead is the boom of social media. Just because social media is the popular medium of digital information right now doesn’t mean that SEO is anywhere near dead.
When I talk about SEO, I am only talking about Google. Google searches account for over 75% of searches. Some statistics I have seen have rated them much higher. But, either way, Google with its 3.5 billion searches a day wants to provide a great user experience.
Here is why SEO is more important than ever:
Google is focusing on two things in 2018. The first is user intent. An example of user intent is, let’s say someone is searching for a new cell phone. They want to see Apple products. If a site comes up in Google that is about apples- the fruit, this is bad user intent on the website owner for not setting up their site to maximize the user intent. I realize this is a ridiculous example, but sometimes Google pulls up results that are poorly related to the user intent of the searcher. Most of the time this occurs because the people that set up the website or social media profile did not optimize it for user intent. Google’s algorithm changes are working to deliver a smooth user intent on search results.
The second thing Google is focusing on is user experience. User experience relates to how easy a web page is for a user to get the information they are looking for. Whether the user is looking for information, or something to purchase. No matter which platform you are using (website or social media) you must focus on user experience. Google determines user experience by the time a person spends on a web page. If a user clicks on a page in the search results and immediately clicks the back button, Google will rate this as a poor user experience. If this happens to your website or social media page too often, Google will put your page further back in the search engine results. There is no hard fast number on how many times your sites can have user bounces before search engine results are affected.
Google uses the algorithms to match terms to user intent and user experience.
How does this relate to your business’s web presence:
1. User intent is best utilized by having quality content. Your web pages need to have quality, original content on the relevant pages you want your prospective clients to land on.
Quick note: The sweet spot for content right now on Google is 1,800 words a page. Don’t have less than 1,000 words per page on landing pages.
2. Once your content is produced, make sure it is optimized before publishing. There are several WordPress plugins, and other tools that can help you determine if your page is properly optimized for your chosen keywords.
3. Make sure your site is easy to use. Use a current website theme. Make sure your content is easy to read. Don’t have long blocks of text. People don’t like to read, but if your content is in an easy to read format, visitors will stay on your page longer.
These may seem like really simple steps, but after building 120 business websites, I can say that the 3 steps above are the most common problems businesses have with their web presence today.
What if I only focus on social media?
This is another thing that is being asked more as the advent of social media has popped. Google not only ranks websites in the search engines, but they also rank social media sites, profiles, and pages.
The purpose of any website or social media page for a business is to get customers and clients in the door or on the website. If they can’t find you, they can’t buy from you.
Being a small business marketing consultant, I strongly recommend having both a website and a vibrant social media presence. You want a diverse web presence to reach as many prospective clients as possible.
Critical Things to Remember:
1. It is not what you like or don’t like, it is what your clients like. Someone said to me today,”I don’t use Google, so I don’t see the importance of SEO.”
My first thought was “What are your clients using?”
Remember the statistic above? 3.5 billion searches a day on Google. Somebody is using Google. In fact, lots of people are still using Google.
You cannot ignore SEO or Google for that matter.
2. Find out how your clients are finding your business. Keep diligent records of this. Look for trends, and then use that information to increase your client base.
Never fall into the trap of thinking that you know what will get clients spending money with you. You must test and monitor the results.
3. Use a wide base for your web presence. You must have a website. Even though many businesses aren’t using them, you must have a website along with social media profiles that are branded for your business.
How many social media networks does your business need to be in? Again, no hard and fast answer here. Look for which social media networks are relevant to the niche your business serves.
To recap, SEO is more relevant than ever. You must have a website as well as a social media presence. And, most importantly, make sure your content is optimized for Google.
Shane Perry Marketing specializes in digital marketing in Maui, Hawaii. Our services include Web design, Graphic Design, Search Engine Optimization, Social Media Marketing, and Digital Marketing Consulting.
You may have become aware of SEO services and how web entrepreneurs are using them to market their sites. Almost every site that provides services and has products to use needs SEO services. These sites require visitors to promote their items and to continually enhance their sales and earnings. Due to these reasons, almost all website owners are now applying and dealing with the SEO business to attain that valuable very first page ranking. Site owners are becoming more familiar with the benefits of the SEO services to their customers.
Through search engine optimization also referred to as SEO services a site is boosted and improved in order to attain its full function and higher online search engine rankings. There are numerous SEO services that a SEO business can offer to its clients. These services consists of evaluating the customer's website, evaluating the competitor's site, working on the improvement of the customer's site, and constant upkeep of the site to keep its ranking in the search engines.
SEO services start when they analyze your website. They study its present PR rank, rivals, incoming links and a lot of and site's material. They also find the flow of the audience going to your site.
There are numerous methods on how the SEO services assist in increase the traffic of a website. These are through the Internet marketing strategies like the pay-per-click, link building and natural seo (SEO). The pay-per-click strategy is the process of acquiring space on the online where advertisements are displayed and the advertiser pays for traffic on a pay per efficiency. Further, the better the keywords that you use with respect to your products, the more opportunities that your site will be gone to. If your products are pieces fashion jewelry, with the usage of SEO services methods, you can utilize keywords research study and go for popular keywords like low priced diamonds, pure gold precious jewelry or even wedding rings and engagement rings in order for your website to be discovered first throughout the search. On one hand, if your products belong to take a trip, you can utilize keywords such as group plan or more affordable seasonal rates and the like. SEO companies would offer you reasons why you require to utilize these well investigated keywords that must be well written in the contents of the website.
What are all these SEO services methods mean? Primarily, the more helpful your site is the more and regular the gos to that you will get from thousands and millions of online users globally. You'll get all the assistance you need in optimizing your website's contents through important assistance of the SEO services service providers.
Remember, SEO services aim at increasing your website's traffic or visitors therefore allow your website to be available whenever possible. The sites under these directories are usually high-ranking sites that make revenue by accepting links. These websites normally have a location within their site where links are associated interchangeably.
On the other hand, other sites actually permit totally free links, as long as the site owners supply an exchange links to their website or they have to share the complimentary links with other merchants. There are other websites that also provide totally free links however the direct exposure of the link is not usually that long compared with the paid sites. These sites are alternately paced with other sites that wish to be linked too. This interlinking method is among the best Internet Marketing promo and technique of the SEO companies.
SEO services suppliers have this organic search engine optimization. This is the sluggish but sure strategy for sites. It is sluggish since it involves link building which is a really time consuming job. It is the most efficient method amongst the 3. This works by attaining a good rank from the search engines and from that rank, you will gradually move upwards. The site is enhanced and improved by the SEO services made an application for to be able to accomplish a rank in the search engine. From its preliminary rank, it will slowly get traffic and will slowly increase in rank over time. This might take a very long time compared to the previously pointed out strategies however it will last longer too. To welcome traffic, your site needs to be appealing and filled with info required by your target audience. It is essential to think about the details composed on it since it will help in the ranking of your website in the future.
SEO services needs to be constant and used on an ongoing process in order to preserve the rank of your website.
Remember, SEO services aim at increasing your site's traffic or visitors hence allow your site to be accessible whenever possible. These websites typically have an area within their website where links are associated interchangeably.
On the other hand, other sites in fact allow free links, as long as the site owners provide an exchange links to their website or they have to share the complimentary links with other merchants. There are other websites that also use complimentary links however the exposure of the link is not typically that long compared with the paid sites. These sites are at the same time paced with other sites that wish to be linked.
